| Barriers on a Search Results Page **NEW** |
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| July 2008 – Enquiro Research continues to explore
visual barriers on web pages, this time specifically on search engine
results pages (SERP’s). Can white space divide a page? Do local
listings enable vertical scanning of the page? How do Wikipedia listings
affect the way we search a page? Find the answers in the newest Enquiro
Research whitepaper. |
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| Display Advertising - Does Contextual Relevancy Make a Difference?
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August 2008 - Business to business (B2B) advertisements
which are relevant to their context can lift purchasing intent amongst
viewers by up to 36% above a non-relevant placement. This finding
comes from a new study commissioned by Google which examines high-level
B2B purchasers and effectiveness of Internet advertising as it relates
to brand, messaging and recall. |
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| Barriers on a Website |
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| March 2008 – With the use of heatmaps, Enquiro
Research shows how webpage graphics can act as either a barrier or
a gateway to essential information. Can graphics prevent user navigation?
Do graphics coax users towards essential website information? Does
multimedia coax users into a website or trap them? Find the answers
in the newest Enquiro Research whitepaper. |
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| Chinese Search Engine Engagement |
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| January 2008 - Comparing the two search engines predominantly
used by Chinese searchers – Baidu and Google.cn – Enquiro
conducted an eye tracking study with Chinese students to answer how
Search user interaction can differ between cultures, languages and
reading patterns. How do Google and Baidu compare? And how do Chinese
searchers use organic vs. paid listings? |
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| The Brand Lift of Search |
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| December 2007 - Using Honda as a test brand, this first-of-its-kind
online study conducted by Enquiro and commissioned by Google sought
to quantify the branding impact of differing brand listing placements
on the search results page. The research discovered a significant
correlation between companies in the top organic and sponsored ad
placements and consumer brand affinity, brand recall and purchase
intent. |
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| Marketing to a B2B Technical Buyer |
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| October 2007 - Based on Enquiro's B2B Survey 2007,
this new 60-page report identifies one of the major players in business-to-business
purchase decisions: the technical buyer. Distributors' websites, microsites,
trade shows and vertical search are all measured and assessed as it
relates to the B2B marketer. |
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| Search Engine Results: 2010 |
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| August 2007 - What search engines may look like in
the future, including personalization, universal search, eye tracking
and interviews with leading industry experts. What do the
next three years hold for the world of search? Will the
search results page in 2010 looks similar to what we use today?
It is all discussed in this new Whitepaper. |
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| B2B Survey 2007 |
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| May 2007 - This white paper is a high level overview
of how business to business search behavior is influenced by role
of the buyer and phase of the buying cycle. Data was collected online
in March 2007 and included over 1000 business to business respondents. |
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Enquiro Eye Tracking Report II:
Google, MSN and Yahoo! Compared |
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| November 2006 - This whitepaper from Enquiro
examines the question of whether Yahoo and MSN users interact with
search results in the same way as Google users. It attempts to explain
some of the differences in search behavior noticed on Yahoo and MSN
and delves into the factors that appear to influence the way in which
users interact with search results. |
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Enquiro Eye Tracking Report I:
Google |
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| July2005 - In this paper, you’ll learn about the complex
interplay between page elements such as top sponsored links, OneBox
results, organic results and side sponsored ads. You’ll learn
how our eyes move around the page in excruciating detail, how we scan
listings, what catches our eye and what motivates us to click on one
listing over another. |
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| B2B Survey Summary |
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| October 2004 - The purpose of this survey was to provide
insight in how search might be used on business to business transactions
and to determine the similarities and differences with consumer search
behavior. |
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| Search Engine Usage In North America |
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| April 2004 - Complementary research to the previously
released "Inside the Mind of the Searcher." This 59 page
detailed research paper, conducted in January and February of 2004,
surveyed respondents on search engine usage. |
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| Inside the Mind of the Searcher |
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| March 2004 - The results of an intensive focus group
research project held in February, 2004. It’s been recognized as ground
breaking research by many industry experts, including Danny Sullivan,
editor of Searchenginewatch.com
and Anne Holland, editor of
MarketingSherpa.
The 30 page report has discovered some startling findings about the
way consumers search. |