" Ever have an epiphany moment where a simple point or insight takes you to a whole new level of understanding? The BuyerSphere Project is an epiphany smorgashbord of B2B marketers – Uniquely insightful research and recommendations which pave the way to exceptional B2B marketing and sales performance. "

Ben Hanna
Vice President Marketing,
Business.com

Case Studies

Take a look at how we've helped companies like yours succeed in search.

The BuyerSphere

This research examines the buying behavior patterns of marketers by taking a joint qualitative and quantitative approach to studying business buying.

White Papers

Looking for a place to start your research? Enquiro has a wealth of free information on B2B marketing.

New Research on B2B Buying: The BuyerSphere

Gord Hotchkiss, CEO Enquiro, discusses the BuyerSphere Project: Understanding B2B Buyer Patterns panel which he will be moderating at SES San Jose 2009. The Buyersphere Project examined the buying behavior patterns of marketers. Google, Covario, Business.com, Demandbase and Marketo, all sponsored the initiative.

White Papers:

Part I: Mapping the BuyerSphere - Download now
Part II: Integrated Persuasion: Online and Offline - Download now
Part III: Maximizing Online: Leveraging Your Online Touch Points - Download now
Part IV: Building Business Online: Your Digital Persuasion Portfolio - Download now
Part V: The Rise of the Digital Native: B2B Buying in Flux - Download now

Additional Resource: Digital Natives and Digital Immigrants - Download now

Webinars:

Beyond the B2B Buying Funnel - view archived webinar
Mapping the BuyerSphere - view archived webinar
Integrating Online and Offline Strategies
Maximizing Your Online Touch Points - view archived webinar
Using Your Web Assets as a Business Building Platform - view archived webinar
The Rise of the Digital Native - view archived webinar


New Research on B2B Buying
With the project partners Google, Business.com, Marketo, Demandbase and Covario, Enquiro’s new primary research takes a fresh look at B2B lead acquisition and management strategy.

Business buying decisions are notoriously complex. Knowing why people do what they do has become an area of specialty for Enquiro. Multiplying the complexity of that question many times by making it an organizational buying decision including several people and corporate objectives, the entire process becomes extraordinarily convoluted and challenging.

Building on the past research presented by Enquiro on B2B buying behavior, this project takes a joint qualitative/quantitative approach to studying business buying. Through a series of webinars and whitepapers, marketers will get a new perspective on how to more effectively market to B2B purchasers. The findings point to actionable strategies and tactics as they apply to search marketing, marketing automation, online advertising, and the sales process itself.


We would like to thank our five research partners that have made this study possible:

You may also be interested in:

The B2B Expert Series of Webinars
To address current questions facing business to business marketers, Enquiro has launched a package of online seminars titled the B2B Expert Series. The webinar series brings together industry researchers, analysts and practitioners and covers topics such as web analytics, sponsored search marketing, and website user experience.
visit b2bexpertseries.com

B2B Survey 2007
This white paper is a high level overview of how business to business search behavior is influenced by role of the buyer and phase of the buying cycle. Data was collected online in March 2007 and included over 1000 business to business respondents.
download now

Marketing to a Technical B2B Buyer
Based on Enquiro's B2B Survey 2007, this 60-page report identifies one of the major players in business-to-business purchase decisions: the technical buyer. Distributors' websites, microsites, trade shows and vertical search are all measured and assessed as it relates to the B2B marketer.
download now