Marketing Monitor Article Archive

Articles written from May 2004 until March 2007...

March 16, 2007   Interview - Maven Networks SVP Nick Troiano
March 15, 2007   The Value of Outsourcing B2B PPC
March 14, 2007   B2B Marketing in 2007: The Buying Funnel vs. Selling Process
March 9, 2007   Microsoft, Thank You For The Business Ethics Lesson
March 1, 2007   Well if it’s not Click Fraud, it must be landing pages
March 1, 2007   Google Click Fraud and Web Analytics
March 1, 2007   Click Fraud is Not an Excuse for a Failing Online Marketing Campaign
February 28, 2007   Strengthen Your PPC Campaign with an Analytics Package
February 27, 2007   Needed: Keyword Search Volume
February 22, 2007   Tips and Tricks on Herding Cats
February 21, 2007   B2B Online Marketing and Personalized Search
February 20, 2007   Latest Innovations from Yahoo!
February 20, 2007   B2B Marketing in 2007 – Evangelizing Your Consumers
February 19, 2007   Bill Slawski Interview
 February 19, 2007   Brand Management and Apple
February 15, 2007   Search Engine Marketing Gets Personal Part Two
February 8, 2007   SEMPO Survey Results Interview - Kevin Lee
February 2, 2007   The Wisdom and Concern of Crowds
January 31, 2007   Search Engine Marketing Gets Personal Part One
January 31, 2007   Ask's Michael Ferguson on web usability
January 31, 2007   The Macification of Windows: Vista vs. OSX
January 26, 2007   Interview: SEMPO President, Dana Todd
January 25, 2007   Dear Microsoft,
January 15, 2007   User Generated Content and Consumer Generated Media – Enabling the Branding Conversation
January 12, 2007   Eye Tracking Shows Role of Snippet Length
January 12, 2007   Online Key Performance Indicators in 2007
January, 4, 2007   Search Marketing in 2007
January 2, 2007   Beyond Search Engine Marketing
December 18, 2006   Search Engine Optimization and Website Redesign
December 15, 2006   Relationship Management in Search
December 14, 2006   Dinner for Two? Finding a Real Path to Conversions
December 13, 2006   B2B Emerging Trends for 2007: Think Demand Creation
December11, 2006   PPC Keyword Search Volume vs. Keywords that Work
December 4, 2006   Social Networking in the B2B Marketplace
November 20, 2006   B2B SEO - Using Online Video as a Persuasion Tool
November 15, 2006   B2B Marketing in 2007
November 14, 2006   B2B Tech With KnowledgeStorm's VP Jeff Ramminger
November 2, 2006   B2B Marketing: Using Search Engine Marketing to Intercept Your Target Market
October 30, 2006   The Real Cost of a Sponsored Campaign
October 12, 2006   B2B Online Marketing – Dealing with Increasing Amounts of Competition
September 29,2006   B2B: Know your Roles
September 28, 2006   B2B Marketing in 2006
September 11, 2006   Successful Blog Promotion
September 1, 2006   Search Engine Marketing and the K.I.S.S Theory
August 23, 2006   Google Music Trends
August 24, 2006   Search Engine Marketing – Is There an Over-Reliance on Google
August 15, 2006   Web Analytics Comparison – Google vs. VisiStat
August 3, 2006   Organic Search: What’s In It For You? Part Three
July 28, 2006   Organic Search: What’s In It For You? Part Two
July 24, 2006   Organic Search: What’s In It For You? Part One
July 11, 2006   Why We Use Search
July 10, 2006   Measuring Visitor Engagement and Behavior
July 5, 2006   The Impact of Search and Online Marketing on the Customer Life Cycle
June 26, 2006   Relationship Marketing Through Search Engine Marketing Efforts
June 21, 2006   The Five “P’s of Marketing:  Do They Apply to SEM? Part Two
June 13, 2006   The Five “P’s of Marketing:  Do They Apply to SEM? Part One
June 12, 2006   Being Proactive can Yield High Returns 
June 8, 2006   The Doors to Conversion – Today’s SEM
June 5, 2006   Over-Achieving and Search Engine Marketing
May 29, 2006   Key Performance Indicators for Service and Support Based Sites
May 24, 2006   Overrated Metrics
May 23, 2006   Key Performance Indicators for Lead Generation Sites
May 17, 2006   Key Performance Indicators for e-Commerce Based Sites
May 11, 2006   Interactive Media: Good or Bad?
May 8, 2006   Key Performance Indicators for Content Based Sites
May 2, 2006   Measuring Key performance Indicators
April 24, 2006   Determining Proper Key Performance Indicators
April 17, 2006   Key Performance Indicators
April 4, 2006   Perception and Search Engine Marketing
March 27, 2006   Unique Online Competitive Advantage – Part Three
March 23, 2006   It Depends. The phrase you hear most in SEM
March 20, 2006   Unique Online Competitive Advantage – Part Two
March 16, 2006   NBC Invests in online again but how successful will it be?
March 13, 2006   Unique Online Competitive Advantage – Part One
March 2, 2006   SES NY 2006
February 28, 2006   Yahoo Testing New Look for Home Page
February 24, 2006   How Google Makes Money
February 17, 2006   Local Search - MSN and Windows Live Local
February 13, 2006   What You See Affects How You Search
February 6, 2006   Google AdWords – Through the Eyes of a Hacker
February 2, 2006   Google - The End?
January 31, 2006   How Often Do You Use Local Search?
January 30, 2006   Content Matching
January 25, 2006   Big Daddy Heats Up
January 23, 2006   Exploring the Seasonality of Your Website – Part 3 of 3
January 18, 2006   Search Engine Responsiveness
January 16, 2006   Exploring the Seasonality of Your Website – Part 2 of 3
January 13, 2006   CES Means Convergence
January 9, 2006   Exploring the Seasonality of Your Website – Part 1 of 3
December 22, 2005   The Tipping Point is Approaching
December 19, 2005   Keyword Success in Search Engine Marketing: Part 3 of 3 - Keyword Usage in Title & Meta Tags
December 15, 2005   Reputation Management Tools
December 12, 2005   Keyword Success in Search Engine Marketing: Part 2 of 3 - Keyword Usage in Text
December 7, 2005   Google's Trustbox
December 5, 2005   Keyword Success in Search Engine Marketing - Part 1 - Keyword Evaluation
November 30, 2005   The Power of Blogs
November 28, 2005   Keeping the SEO Dream Alive
November 23, 2005   Alternatives to Organic Search
November 14, 2005   Know Your Target Audience
October 31, 2005   Keeping Control of Your Website Re-design
October 17, 2005   Website Re-Design Dangers
October 11, 2005   B2B Search Engine Marketing
October 3, 2005   Corporate Sponsored Search Engine Marketing Keyword Management
September 26, 2005   Clients Who ‘Get’ Search Engine Marketing
September 19, 2005   The Keyword/Content Disconnect
September 12, 2005   Speaking To Your Target Audience
September 6, 2005   Yahoo! Search Marketing - Not So Bad - Really!

August 29, 2005

 

Why Websites Should Listen to What Researchers Want

August 22, 2005

 

Search Engine Visibility - Why Don't You Have It?

August 15, 2005   Search Engine Strategies 2005
August 2, 2005   Balance Between Search Engine Marketing and Technical Needs
July 25, 2005   Finding The Right Organic SEO Keywords
July 18, 2005   Search Engine Marketing - Team Site Reviews
July 11, 2005   Run PPC Ads for #1 Organic Keywords?
July 4, 2005   Campaign Management - Monitoring Your Success - Part 9 of 9
June 27, 2005   Successful Sponsored/PPC Ad Creation - Part 8 of 9
June 20, 2005   Successful Landing Pages - Part 7 of 9
June 13, 2005   Campaign Strategy - Part 6 of 9
June 6, 2005   ‘Best’ Keywords for Your Campaign - Part 5 of 9
May 30, 2005   Setting Campaign Goals & Success Metrics - Part 4 of 9
May 23, 2005   Online Competition & Your Unique Selling Feature - Part 3 of 9
May 16, 2005   Target Audience – Identification and Understanding - Part 2 of 9
May 9, 2005   Successful Sponsored Search Campaigns - Part 1 of 9
March 21, 2005   IAC/Ask Jeeves Implications
February 21, 2005   PPC Click Fraud
January 25, 2005   Future Search Markets
January 17, 2005   Local search has a long way to go
December 8, 2004   Online Opportunities Part 2
December 7, 2004   Online Opportunities Part 1
December 6, 2004   Keyword spending up this holiday season
November 19, 2004   Search Writes the Yellow Pages Obituary
November 18, 2004   Google Does it Right, and Still Makes Money
November 10, 2004   Why Microsoft doesn't need to compete
October 10, 2004   A search engine to watch
August 27, 2004   The Growing Pains of Search
August 27, 2004   Search 2nd most popular
August 25, 2004   Internet sales tax a reality
August 5, 2004   MarketingSherpa new research
July 12, 2004   New Website Research
July 6, 2004   Reputation Management
June 16, 2004   Is targeted advertising a good idea?
June 9, 2004   Why use landing pages?
May 10, 2004   The art of bid management