Pay-Per-Click (PPC) advertising is an excellent way to immediately start driving qualified traffic to your site.

Once we have determined your company’s business objectives and goals for your PPC campaign, we use this information to form the foundation of our paid search campaign set up. Your goals become the measure to which we gauge the success of our marketing efforts and the success of your PPC campaign. We determine the campaign key performance indicators.

The initial stages of an account setup are most important to truly understand your company’s industry, target market, as well as business goals and objectives. Not a single dollar of your PPC advertising budget will be spent until our experts are confident in the strategy developed.

How do customers use search to become informed about your solutions, or your competitor’s? What is the landing page user experience like? How is landing page content affecting the paid search rankings? Based on our understanding of your specific challenges such as lead quality, PPC cost control, and/or branding, we are able to build a robust and effective sponsored search campaign.

Just in case you’re wondering, our team does have a rather impressive suite of in-house and best-of-breed tools at its disposal. And more importantly, we know the tools’ strengths, how to apply them, and how to make sure the human understanding of your customer remains at the core. Enquiro’s team of expert search marketing strategists are able to create a keyword list to explore all opportunities related to your business, but more importantly we truly analyze each keyword ensuring we accurately map the user intention behind each search term.

Over the 12 month campaign, you get a dedicated account director who works with you one-on-one to develop your paid search campaign strategies. A successful sponsored search campaign requires successful communication. Through regular phone calls, email and online meetings, your search marketing efforts will be guided by us. Our customer service is the best in the industry.

Month over month, you’re able to measure progress through the custom reports we build for your team. But before they’re handed over, our PPC experts analyze the data to make sure it’s being communicated in the format you need it. We can translate those reports to tell you what the statistics mean to your business goals. A report card with only grades and no comments only tells half the story.